Bedrock

Due Diligence

EBITDA Add-Backs: Which Ones Hold Up in Diligence?

By Will McCurdy, CPA · April 7, 2026 · 5 min read

Meta description: Not every add-back is real. Here are the ones that hold up in a QoE, the ones that don't, and how to tell the difference before you overpay.

Category: Due Diligence

Tags: EBITDA, add-backs, adjustments, quality of earnings, due diligence, valuation

Slug: ebitda-add-backs

---

Seller hands me a schedule of EBITDA add-backs totaling $340K. That bumps adjusted EBITDA from $480K to $820K.

"These are all legitimate," the broker says.

I pull the general ledger. Start checking line by line. Two hours later, $95K of those add-backs are gone. At a 4x multiple, that's $380K off the purchase price.

The broker stops returning my calls for a few days after that.

Add-backs exist in every deal. The question is whether each one is real, recurring, and defensible. Your lender will test them. Your QoE provider will test them. And if you skip that step, your bank account will test them for you.

What an add-back is

An expense the seller incurred that a new owner won't. Added back to earnings because it doesn't represent the ongoing cost of running the business.

Legitimate: The seller paid his wife $80K as an office manager. She didn't work there. That's an add-back. You won't have that expense.

Not legitimate: The seller spent $120K on marketing and calls it "discretionary." Revenue dropped 15% the year they cut it. That's not discretionary. That's the cost of maintaining revenue.

The difference between those two is $200K in purchase price at a 4x multiple.

Add-backs that hold up

Owner compensation above market

Owner pays himself $350K. A replacement GM costs $150K. The $200K difference is a legitimate add-back. Most common and least controversial adjustment.

The catch: you need a defensible market comp for the replacement salary. "I'll just work harder" isn't a comp. Your lender wants to see what it costs to hire someone.

Personal expenses through the business

Country club memberships. Personal vehicles. Family cell phone plans. Owner's health insurance. Personal travel coded as business travel.

Real add-backs if they're personal and go away with the seller.

The catch: they need documentation. "The seller told us $30K was personal travel" isn't enough. The QoE provider will pull credit card statements and categorize each expense.

One-time legal or professional fees

A lawsuit settlement. A one-time consulting project. Legal fees for the owner's divorce that ran through the business. These won't recur.

The catch: "one-time" is the most abused phrase in deal-making. If the business had one-time expenses three years running, they're not one-time. They're a pattern.

Rent above or below market

Seller owns the building and charges the business $8K/month. Market rate is $5K. The $3K/month difference ($36K/year) is an add-back because you'll negotiate a market-rate lease.

This cuts both ways. If the seller charges below-market rent and the lease doesn't transfer, your costs go UP post-close.

Add-backs that don't survive

"Discretionary" marketing

Seller spent $150K on marketing and calls it optional. But the business is a home services company where every lead comes from Google Ads.

Cut the marketing and revenue falls off a cliff.

We see this in more than half the deals we review. If the expense is required to maintain revenue, it's not an add-back.

Deferred maintenance and capex

Seller hasn't replaced equipment in five years. Adding back depreciation on assets that are past their useful life. But those assets need replacement. That's your problem now.

This isn't an add-back. It's a hidden liability. The QoE should flag deferred capex and the working capital analysis should account for it.

"Non-recurring" revenue dips

Revenue dropped $200K due to "COVID" or "supply chain" or "one bad quarter." The seller adds it back as if normal revenue is $200K higher.

You can't add back revenue that didn't happen. If the business recovered, the trailing twelve months show it. If it didn't, the seller is inflating earnings.

Understaffing

Seller ran the business with three people instead of the five it needs. Adds back the "savings" from two missing positions.

You'll need to hire those people. The add-back creates a cost you have to incur on Day 1.

Related party transactions at off-market rates

Seller's brother provides materials "at cost." Sister-in-law does the bookkeeping for free.

The add-back should go the OTHER direction. It's a hidden cost, not a savings. You'll pay market rate for both.

How to evaluate any add-back

Three questions. Every time.

Is it documented? Not "the seller told us." Receipts, invoices, bank statements, tax returns. If it can't be traced to a document, it doesn't survive diligence.

Does it go away? The seller's car payment goes away. The marketing spend that generates leads does not. Think about what happens to revenue if you remove the expense.

Is it one-time or a pattern? One lawsuit in five years is one-time. Legal fees every year is a cost of doing business. Look at the full history, not just the trailing twelve months.

What the QoE does with add-backs

A Quality of Earnings report doesn't take the seller's schedule at face value. It:

Reconstructs adjusted EBITDA from the general ledger, bank statements, and tax returns.

Tests each claimed add-back against supporting documentation.

Identifies add-backs the seller missed. Both positive (expenses that should be added back) and negative (hidden costs the seller left out).

Builds the adjustment bridge showing reported to adjusted earnings with every line item explained.

The result is a defensible EBITDA number your lender will accept, your attorney will rely on, and you can use to negotiate.

The dollar impact

Here's a pattern we see all the time:

Seller's Add-BackAmountQoE Finding
Owner salary above market$180KConfirmed. Market comp supports $150K replacement. Adjusted to $200K
Wife on payroll (no-show)$75KConfirmed
"One-time" marketing campaign$60KRejected. Similar spend every year
"Discretionary" travel$40K$15K personal, $25K business development. Adjusted to $15K
Deferred equipment replacement$30KRejected. Buyer will need to spend this
Seller's total add-backs$385K
QoE-confirmed add-backs$290K
Gap$95K

At a 4x multiple, that $95K gap is $380K in purchase price. That's what the QoE saves you.

Before you sign

Don't accept the seller's add-back schedule as fact. It's a starting position, not a conclusion.

Get a QoE. The cost of a QoE report is a fraction of one bad add-back at a 4x multiple.

Model the deal with confirmed numbers. Use the Working Capital Calculator with QoE-adjusted EBITDA, not the seller's claimed number.

Negotiate off the adjusted number. The QoE gives you the evidence to renegotiate. Not from emotion. From documentation.

---

Bedrock delivers Quality of Earnings reports for business buyers, search funds, and SBA borrowers. Every engagement includes a full add-back analysis with supporting documentation. [Book a free consultation](https://tidycal.com/104e8jv/bedrockqoeconsultation) and we'll scope your deal.

Ready to discuss your deal?

Schedule a consultation with Will McCurdy to discuss the scope of your engagement and receive a flat-fee proposal.

Schedule a Consultation